art direction for Bloomingdale's in-feed Instagram content.
produced and directed social media content for club monaco's occasion shop in april 2017. photographed by erik melvin in new york city.
directed and produced social media shoot for #ClubBeach initiative. photographed by Erik Melvin in Montauk, New York.
produced influencer collaborations to generate content for club monaco's june 2017 collection.
provided production assistance, press and social media strategy for 3 consecutive new york fashion week presentations. photographed by jane kim and erik melvin.
produced club monaco holiday '16 social media campaign. photographed by sharon radisch at the new york edition.
directed and produced evergreen content for club monaco social media channels. photos by Erik Melvin.
provided production assistance for the Club Monaco Fall '16 campaign. photographed by Charlotte Wales in New York City. creative direction by Caroline Belhumeur.
vetted influencers and executed influencer strategy to support key product from club monaco's nyfw ss17 and fw17 collections.
researched, developed and rolled out micro-influencer strategy with regional targets for nyfw ss17.